Mother Surge was launched in July 2009, an orange flavoured variation with 5% juice and the same mix of Taurine, Caffeine and Guarana. Since then Coca-Cola has launched a 4x500 mL Mother take-home pack.
The primary focus of both the campaign and the new packaging is the reformulated taste of the drink, proclaimed on the packaging as 'New - tastes nothing like the old one!'. Changes announced include a new taste ("extensively researched with consumers"), a larger 500 mL can, and a change of packaging colour from aluminium to black and red, the colour of the drink from yellow to green, along with a A$3 million marketing campaign. The original formulation contained 106 mg of caffeine, 33 g of sugar, fruit of the Açaí Palm, 68% apple juice, 5% lemon juice, carbonated water, fructose and malt extract and trace quantities of guarana and ginseng, per 250 mL can.Ĭoca-Cola announced the reformulation and relaunch of Mother in June 2008 after 18 months on the market announcing the new product will be made available from July 1.
It had a poor reception due to its unfavourable taste. The original Mother formula was a natural based formula in response to consumers health demands. Introduced in late 2006 after Coca-Cola's failed attempt to purchase Red Bull, it competes with the two leading energy drinks on the market, V and Red Bull, in the $151 million industry. Mother is an energy drink that originated in Australia and New Zealand by Coca-Cola. Original, Tropical Blast, Passion, Kicked Apple (NZ Only), Frosty Berry, Kiwi Sublime (AU Only), Epic Swell, Sugar Free (AU Only), Razzle Berryįull Throttle, V, Red Bull, Rockstar, Monster JSTOR ( March 2013) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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